Chances are that you have visited many european lotto and doorway pages and never even realized it. If the doorway pages are developed properly, they should blend into the main web site without the viewer being able to detect the difference.

Doorway pages are not generally considered spam by the search engines when they are used appropriately. However, there is a growing trend by search engine providers to view them with more skepticism. Nevertheless, doorway pages can actually increase the accuracy of the search engine index if they are used responsibly.

Take for example, a company which sells 100 products online. It is impossible for the company to optimize one page to cover all 100 products across all the different search engines. Each engine is different. However, by creating doorway pages the company can create entry points to their site which focus on keyword phrases for their specific products. They may go even one step further, and make a doorway page for each search engine.

A doorway page contains all of the elements associated with any other european lotto and web page. The only difference is that the title, keywords, description, and body content have all been optimized for one specific keyword or keyword phrase.

Typically, however, doorway pages don't contain complex table layouts, extensive JavaScript, or a lot of images. File sizes should be kept low - 45K and below. Remember, you are creating this page to specifically rank highly with a search engine for a specific keyword phrase - not to dazzle the viewer with design.